Jan 18, 2023I.E. or E.G. Choose WiselyWhen it comes to writing, using the correct abbreviation can make all the difference in ensuring your meaning is clear and your message...
Jan 18, 2023Your Brand Is So Much More Than Your LogoA brand is the set of perceptions, emotions, and associations that a person or group has with a company, product, or service. It is the...
May 13, 2022Ongoing Experiment: The Four-Day Work WeekConsistent with our core values, The Swell Co-Lab will be implementing the four-day work week starting in June.
Apr 12, 2022Beyond Demographics: How to Understand Customer Mindsets Through Empathy MappingHow to use empathy mapping to create impactful, mindset-driven personas.