Because the smartest person in the room
IS the room
While organizations possess internal expertise, there are moments when an external perspective becomes not just valuable but essential. Business challenges often demand an unbiased, objective viewpoint, unburdened by pre-existing biases or company politics.
Outside facilitators bring a wealth of experience, a fresh perspective, and a toolbox of problem-solving techniques that can help your organization break down barriers, stimulate innovative thinking, and navigate the intricate web of modern business challenges. In this era of constant change and unprecedented interconnectivity, engaging an external facilitator isn’t merely a strategic choice; it’s a decisive step toward unleashing your organization’s full potential in tackling even the most complex problems it encounters.
​BENEFITS OF HIRING A FACILITATOR:
Unbiased Perspective
External facilitators bring a neutral and impartial viewpoint to the table. They are not influenced by internal politics, biases, or preconceived notions, allowing for a more objective assessment of problems and solutions.
Enhanced Collaboration
External facilitators excel in creating a collaborative environment where team members feel comfortable sharing their thoughts and ideas. They can mediate discussions, manage conflicts, and ensure that all voices are heard, fostering a more productive problem-solving process.
Time + Resource Efficiency
Facilitators are skilled in structuring and guiding problem-solving sessions, making the most of your team's time and resources. They help keep discussions on track, prevent tangents, and ensure that the focus remains on finding solutions and ending with clear decisions.
Fresh Insights + Creativity
External facilitators introduce new perspectives and creative thinking techniques that may not be common within the organization. This can lead to innovative solutions that may have been overlooked otherwise.
​Target Audience
Development Workshop
Developing Ideal Customer Profiles (ICPs) is an indispensable cornerstone for any successful marketing and lead generation strategy. By crafting detailed and nuanced ICPs, businesses gain a profound understanding of their target audience, empowering them to deliver highly targeted and personalized content, products, and services, fostering trust and credibility. With ICPs as your compass, businesses can confidently navigate the competitive landscape, uncover new market segments, and forge genuine connections with ideal customers, ultimately driving long-term loyalty and fueling your sales and marketing efforts.
​BENEFITS OF CREATING IDEAL CUSTOMER PROFILES:
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Enhanced Customer Understanding: Thorough Ideal Customer Profiles provide a deep understanding of your target audience, including their motivations, preferences, pain points, and behaviors. This knowledge enables you to tailor products, services, and marketing efforts to better meet their needs.
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Improved Product and Service Development: Mindset-driven ICPs help guide product and service development by highlighting the features and solutions that resonate most with your audience. This reduces the risk of investing in features or offerings that won’t gain traction.
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More Effective Marketing and Messaging: When you understand the mindset of your ICP, you can create marketing campaigns and messaging that speaks directly to their concerns and desires. This leads to higher engagement and conversion rates.
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Better Customer Experience: Personalized customer experiences are more memorable and satisfying. ICPs enable you to customize interactions, content, and support to align with each segment’s unique mindset and expectations, ultimately leading to improved customer satisfaction and loyalty.
IN THIS WORKSHOP YOU WILL:
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Learn how to segment your target audience into distinct groups based on shared characteristics, needs, and behaviors.
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Unpack the mindset of your target audience, including their beliefs, values, aspirations, and emotions, to gain a deeper understanding of their motivations and decision-making processes
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Explore how ICPs can be integrated into customer experience design to create personalized and satisfying interactions
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Develop empathy for your audience, which is essential for creating content, products, and services that truly resonate with them
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Discover that ICPs are not static, but evolve over time as audience preferences and behaviors change, and learn how to keep personas up-to-date
WHO THIS IS FOR:
Anyone looking to elevate their sales and marketing tactics, increase leads, and improve their customer experience.
WHAT YOU GET:
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Facilitation for two half day workshops
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Hands-on empathy mapping exercises
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Up to four complete Ideal Customer Profiles
PRICE:
Virtual: $6,500
Pricing includes up to 20 participants. Please contact us for groups over 20.
In-person workshops provided upon request. Custom pricing applies.
Interested? Let’s Chat.
Send us an email at yourfriend@theswellcolab.com letting us know you’re interested in our Target Audience Development Workshop. We’ll set up a time to talk about details!
​​User Journey
Mapping Workshop
User pathways, or user journey maps serve as visual representations of the customer’s entire experience, capturing every touchpoint and interaction they have with a brand. By meticulously charting these journeys, marketing and sales teams gain profound insights into the customer’s motivations, needs, and pain points at every stage.
​BENEFITS OF MAPPING YOUR USERS’ JOURNEY:
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Seamless and Engaging Experiences: Comprehensive understanding of your user’s journey empowers businesses to create seamless and engaging experiences, ensuring that every interaction aligns with the customer’s expectations and desires.
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Illuminated Gaps and Opportunities: User journey maps illuminate the gaps and opportunities within the customer journey, enabling brands to identify and address bottlenecks, optimize conversion points, and streamline the overall experience.
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Personalized Messages: By anticipating customer behavior and aligning efforts with their journey, businesses can deliver personalized and timely messages, content, and offerings, fostering stronger connections and increasing loyal customers.
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Strategic Framework for Success: User journey maps provide a strategic framework that enables marketers and sales representatives to orchestrate cohesive and impactful campaigns and communications, resulting in heightened customer satisfaction, improved brand advocacy, and sustainable business growth.
IN THIS WORKSHOP YOU WILL:
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Clearly define each stage of the funnel as it pertains to your brand
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Highlight key activities a prospective customer is doing in each stage of the funnel from awareness all the way to retention and loyalty
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Detail the specific pain points and motivations that are driving users’ behaviors and actions in each stage of their journey
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Uncover specific opportunities that your brand can implement to improve user engagement, trust, and advocacy
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Learn how to shift communication strategies to meet audiences where they’re at
WHO THIS IS FOR:
Brands looking to elevate their customer targeting strategies and connect authentically with their audience.
WHAT YOU GET:
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Facilitation for two half day workshops
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Mapping of up to four User Journey Maps (one journey per persona or
audience segment) -
Digital and printable visualizations of your User Journey Maps
PRICE:
Virtual: $4,500
Pricing includes up to 20 participants. Please contact us for groups over 20.
In-person workshops provided upon request. Custom pricing applies.
Curious? Let’s Connect.
Send us an email at yourfriend@theswellcolab.com letting us know you’re interested in our Journey Mapping Working. We’ll set up a time to talk about details!
​Custom Workshops
Every organization is unique, with its distinct goals, challenges, and culture. Whether you need to align your teams, tackle complex challenges, or develop high-level strategies, our custom workshops are designed to meet your specific needs and drive meaningful outcomes. We will collaborate closely with you to gain a deep understanding of your challenges and opportunities, enabling us to design workshops that address your most pressing issues.
​KEY FEATURES:
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Personalization: Our custom workshops are built from the ground up to address your organization’s specific goals, ensuring that the content, activities, and outcomes are precisely aligned with your needs.
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Expert Facilitation: Our facilitators are skilled at creating engaging and interactive learning environments. They employ a range of proven techniques to maximize participant engagement and knowledge retention.
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Flexible Formats: Whether you prefer in-person, virtual, or hybrid workshops, we adapt to your preferences and circumstances to ensure a seamless and effective workshop experience.
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Continuous Improvement: We believe in the power of feedback. After each workshop, we gather input to assess effectiveness and refine our approach, ensuring continuous improvement in our custom workshops.
WHO THIS IS FOR:
Anyone looking to accelerate the problem-solving process, enhance the quality of solutions, and improve teamwork, ultimately leading to more effective and efficient outcomes for your organization.
PRICE:
Contact us for custom pricing.
Ready? Let’s Explore.
Contact us today at yourfriend@theswellcolab.com letting us know you’re interested in a custom workshop. We’ll set up a time to talk about details!