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It’s not just pixels and logos

Brand is how a business looks, feels, speaks, sounds, acts, thinks, and connects with its audience. It’s a combination of reputation and perception and is the result of an emotional connection that customers have with a business. 

A strong brand is a valuable asset for businesses of all sizes because it helps to establish trust and credibility with consumers, differentiate your brand from competitors, and drive customer loyalty and advocacy. A strong and recognizable brand identity can also help to increase the value of your business and create a competitive advantage in the marketplace while also improving employee morale.


  • Brand recognition: A strong brand is easily recognizable, memorable, and distinguishable from competitors. This recognition can lead to increased customer loyalty and trust.

  • Increased customer loyalty: A strong brand creates an emotional connection with customers, which can lead to increased loyalty and repeat business.

  • Premium pricing: A strong brand can command premium pricing because customers are willing to pay more for products or services from a trusted and reputable brand.

  • Competitive advantage: A strong brand can give businesses a competitive advantage by differentiating themselves from competitors and establishing a unique position in the marketplace.

  • Expanded business opportunities: A strong brand can open up new business opportunities, such as partnerships, collaborations, and licensing agreements.

  • Improved employee morale: A strong brand can improve employee morale and job satisfaction because employees feel proud to work for a respected company.

  • Increased business value: A strong brand can increase the overall value of a business, making it more attractive to investors, partners, and potential buyers.

Where Swell can help
  • Brand identity  

  • Logo design

  • Brand positioning strategy

  • Brand messaging creation

  • Brand tone + voice development

  • Brand guideline creation

  • Package design

Contact us today to learn more about how our services can benefit your organization. 

Fun Fact

Hippopotomonstrosesquippedaliophobia is the technical name for the “fear of long words."
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