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Every experience should be
an authentic experience

In order to activate your audience, you must understand their mindsets: needs, motivations, fears, and behaviors. By leveraging insights gained from persona development, user journey mapping, and segmentation strategies, you are able to create personalized messaging and authentic experiences that will resonate with your audience and ultimately drive business growth.


  • Increases engagement: When your audience is activated, they are more likely to engage with your brand, which can lead to increased brand awareness and loyalty.

  • Drives conversions: An activated audience is more likely to take action, such as making a purchase or signing up for a newsletter.

  • Builds brand advocates: An activated audience is more likely to share their positive experiences with others, helping to build brand advocacy  and increase the reach of your marketing efforts.

Where Swell can help
  • Persona development

  • User journey mapping

  • Segmentation strategy

  • Social media strategy + execution

  • Email strategy + implementation

  • Paid media strategy + implementation

Contact us today to learn more about how our services can benefit your organization. 

Fun Fact

The unicorn is the national animal of Scotland.