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SUMMIT DEVELOPMENT GROUP

Website redesign and brand assets

THE CHALLENGE

Summit Development Group was mid-way through the process of securing land and investors for a large multi-use entertainment development when they realized their current website needed to be completely overhauled. Their skeleton site did not speak to their current target audiences, did not appropriately showcase their work, did not highlight their core values, and the project pages were built on disparate URLs. The twist—they needed the new site live in 30 days.

 

THE SOLUTION

Given the quick turn-time, it was imperative to complete a thorough, on-site discovery with the client to better understand their business goals, the specific needs of the website, and their brand. Designing everything with the end-users in at the core, we started mapping their journey and testing site architecture. Once the wireframes were complete, our team of strategists and designers worked in sprints to complete the copy, design, development, and testing of the site. The final product reflected strong messaging, a seamless user flow, and a design that elevated their brand.

 

“Summit was under a tight timeline to update our minimalist website. We needed to create a site that authentically spoke to our audience, highlighted our project work, attracted new clients and investors, and clearly defined our unique selling proposition,” said Jeff Jetton, Vice President of Business Development with Summit Development Group. “The Swell Co-Lab exceeded our expectations, came in on time and on budget.”

 

DELIVERABLES

  • Website

  • Business cards

  • Website style-guide

  • Social channel assets

  • Branded email signature 

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