THE CHALLENGE

Portland-based design consultancy XPLANE was looking to increase their brand’s reach while generating qualified leads for their unique consulting business. Their business was driven heavily by recurring customers and references, and their in-the-room consulting magic and hands-on design approach was a challenge to sell solely online. To get their expertise in front of the right audiences, they wanted to create memorable and repeatable workshops to market their services in-person in target cities throughout the nation. 

 

THE SOLUTION

XPLANE called the Detroit Creative Corridor Center home and hosted a week of events to give prospective clients, new friends, and the Detroit community a taste of the services XPLANE offered.

 

• Strategy + Change Activation Workshop

• Visual Thinking School

• Design Thinking vs. Visual Thinking Panel Discussion

• Visual Thinking for Kids

• Meet + Greet Happy Hour Reception

 

With a mix of visual thinking tools, hands-on activities, and quick-hit exercises, companies learned how to accelerate progress, focus on critical decisions, and get their teams unstuck in a limited amount of time. This unique experience introduced teams to a set of practical tools, tips, and techniques that help to:

 

• Transform initiatives to be more focused, engaging, and effective

• Increase alignment and personal commitment to organizational priorities and strategies

• Accelerate business initiatives and drive impact

 

DELIVERABLES

Over 400 pieces of unique content were developed for the week-long Detroit Pop-Up event.

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• 1 Community Mural

• 7 Landing Pages

• 12 Emails

• 1 Postcard Design

• 1 Feedback Survey

• 4 Workshop Courses

• 3 Challenge Sprint Sessions

• 4 Eventbrite Pages

• 237 Social Posts

• 120 Workshop Kits

• 3 T-shirt/Poster designs

​

RESULTS

• 11 new qualified leads at key target accounts in the area

• 95 person reach with events

• 249,746 digital impressions

• 1 signed contract (major auto manufacturer upwards $1M)
   

* Data as of 60 days post-event. Total costs, less than $90K