UNITED IN VISION
Our team is brought together by our vision to creatively solve business problems, leveraging our unique histories to build best-in-class programs. We skillfully juggle design, content, and the digital world to create meaningful stories for diverse clients and their audiences.
FOUNDERS
TRACI JONES, CHIEF EXPERIENCE OFFICER
For over 20 years Traci has guided large, multi-faceted programs, developed and implemented strategies at scale, and has tirelessly collaborated with diverse teams to reach business goals. As director of marketing she has worked inside brands and with agency clients to establish foundational marketing programs, orchestrate events across the nation, and create successful brand and communications strategies. A sprinkling of brands Traci has worked with; Discover, AT&T, and Microsoft.
Traci is able to build bridges between art and science to create best-in-class marketing plans and brand stories. She anchors all of her work to the design thinking ideology—a repeatable, human-centered methodology for creative problem solving and innovation. She believes this approach is critical to creating truly impactful stories.
JANA KOPP, CHIEF STRATEGY OFFICER
With over a dozen years of digital marketing experience, Jana’s no stranger to the power of when a business problem meets the whiteboard. She’s learned that leading and listening are equal players on the road to success. Working closely with small to medium-sized businesses, global non-profits, luxury brands, and enterprise-level organizations, she’s supported brands across a wide range of industries. Jana helps businesses find their competitive niche, deeply understand their target audiences, and unlock their potential by developing a unique brand story.
She’s happiest when she’s driving creative marketing strategies to deepen customer engagement and drive results. Account director, brand advocate, strategist, teacher, maker, doer... Jana brings an open mind and a sincere, creative, and focused approach to all she does. Let’s collaborate!
CORE TEAM
The Swell Co-Lab’s collective experience in Portland agencies, inside brands, and participation in events such as Design Week PDX has solidified strong and lasting relationships with talent ranging from producers to illustrators, motion designers to data analysts. It’s like six degrees of Kevin Bacon but it’s only one degree of separation. You need trusted and vetted talent and we either have it or we have immediate access to it.
Our team has celebrated triumphs, braved the Willamette River on paddleboards, enjoyed countless happy hours, and dog-sat each other’s pups. We have been in the trenches, suffered failures, and picked each other up. It’s not often you get the opportunity to choose your people and it’s one we don’t take for granted.