THE CHALLENGE

As local Portland design-and-build company Hartwood grew their business, they had quickly grown out of their simple website design they had built years before. With a list of new clients and successful projects under their belt, they really needed a website that not only showcased their new work, but captured the personality of their brand and specific nuances of their unique business.

 

THE SOLUTION

Before building the site, we worked with the founder of Hartwood PDX to get a deep understanding of their brand, clients, and type of work they do. Then, we provided a recommended framework for what questions the website needed to answer before writing keyword-specific content for each page on the site and building out an eye-catching web experience to attract new customers throughout the PNW.

 

DELIVERABLES

• Content strategy and copywriting

• Website structure, design, and build in Squarespace

• Illustrated iconography