THE CHALLENGE

Happytail Puppies needed to create a better user experience for their customers and update their brand to feel modern and engaging.

 

THE SOLUTION

• Through understanding the end-users research and buying behaviors, the site architecture was updated to provide users with an easy-to-navigate buyer journey.

• To assist with organic SEO, individual breed pages were established in the top-level nav. This also made it easier for potential puppy purchasers to home in the exact right breed for their family.

• The ability to either place a deposit to reserve a puppy or to directly purchase a puppy was simplified.

• The overall design was updated to align with potential customers' expectations.

• The copy was rewritten to better resonate with the audience. 

 

DELIVERABLES

• Updated site architecture.

• Detailed breed pages.

• Check out functionality.

• New brand assets including logo, color palette, fonts, and iconography.

• Full site copy re-write.