
HAPPYTAIL PUPPIES
New brand identity, website redesign including site architecture, branding, and copy
THE CHALLENGE
Happytail Puppies needed to create a better user experience for their customers and update their brand to feel modern and engaging.
THE SOLUTION
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Through understanding the end-users research and buying behaviors, the site architecture was updated to provide users with an easy-to-navigate buyer journey.
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To assist with organic SEO, individual breed pages were established in the top-level nav. This also made it easier for potential puppy purchasers to home in the exact right breed for their family.
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The ability to either place a deposit to reserve a puppy or to directly purchase a puppy was simplified.
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The overall design was updated to align with potential customers' expectations.
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The copy was rewritten to better resonate with the audience.
DELIVERABLES
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Updated site architecture.
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Detailed breed pages.
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Check out functionality.
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New brand assets including logo, color palette, fonts, and iconography.
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Full site copy re-write.