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CREEKSIDE PUPPY ADOPTIONS

Website redesign including site architecture, branding, and copy

THE CHALLENGE

Creekside Puppy Adoptions was driving high volumes of traffic to their site through paid SEO, however, the site wasn't converting as well as it should.  

 

THE SOLUTION

  • Through understanding the end-users research and buying behaviors, the site architecture was updated to provide users with an easy-to-navigate buyer journey.

  • To assist with organic SEO, individual breed pages were established in the top-level nav. This also made it easier for potential puppy purchasers to home in the exact right breed for their family.

  • The ability to either place a deposit to reserve a puppy or to directly purchase a puppy was simplified.

  • The overall design was updated to align with potential customers' expectations.

  • The copy was rewritten to better resonate with the audience. 

 

DELIVERABLES

  • Updated site architecture.

  • Detailed breed pages.

  • Check out functionality.

  • New brand assets.

  • Full site copy re-write.

OLD SITE
NEW SITE