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HAPPYTAIL PUPPIES

New brand identity, website redesign including site architecture, branding, and copy

THE CHALLENGE

Happytail Puppies needed to create a better user experience for their customers and update their brand to feel modern and engaging.

 

THE SOLUTION

  • Through understanding the end-users research and buying behaviors, the site architecture was updated to provide users with an easy-to-navigate buyer journey.

  • To assist with organic SEO, individual breed pages were established in the top-level nav. This also made it easier for potential puppy purchasers to home in the exact right breed for their family.

  • The ability to either place a deposit to reserve a puppy or to directly purchase a puppy was simplified.

  • The overall design was updated to align with potential customers' expectations.

  • The copy was rewritten to better resonate with the audience. 

 

DELIVERABLES

  • Updated site architecture.

  • Detailed breed pages.

  • Check out functionality.

  • New brand assets including logo, color palette, fonts, and iconography.

  • Full site copy re-write.

OLD SITE
NEW SITE